Analytical tools and data visualization help find and understand the sense in the behaviors of buyers and dealers.  Thanks to that the created strategies make full use of the data potential, while communication activities are matched to individual sets of participants. This results in a competitive advantage which allows to shift focus from the competition’s price towards added value.

Thanks to our unique analytical ability we enable deepening the possessed data, understand them and discover regularities which are not visible without the use of advanced analytical techniques.  Associative rules, clustering, predictive models are the most commonly used analyses allowing to understand the attitudes and buying behaviors of program participants.  In consequence we know not only what participants buy and why but also what to do in order to keep them buying and how to motivate them to increase the value and frequency of their purchases.